The 2015 ACA Conference in Regina – Part 3: Entertain first, educate second

Hi everyone, this is the archivist Vino again, back with a blog on my experiences at the ACA conference in Regina.
   A major theme at the ACA conference this year was the use of social media going on in archives. This is an aspect of archives that I have been trying to broaden at our museum, and so it was interesting to see the various media that archivists are using. 
   Presenters showed examples of how they used their archival holdings on Flickr, Facebook, Tumbler, blogs, Twitter, and YouTube in order to bring more attention to the archives. 

The potential for archival materials that could be used on social media is endless

   It is clear that these tools are excellent means to promoting and bringing awareness to archives but the message that resonated with me, as discussed by Jeff O’Brien from the City of Saskatoon Archives, is that we should not forget older media forms. 
   He talked about his experience of building public awareness of the archives through traditional media forms, such as television, radio, and newspapers. Despite possible decline in viewership, traditional media is not dead yet and it already has a built in audience for archivists to reach. O’Brien also spoke highly of people’s want for stories and humour. 
   Jeff believes archivists should “entertain first, educate second” and I believe the point here is that once people come through the door, they will see the multitude of uses for the archives. 
   It is always a challenge to describe archives to the general public so O’Brien’s suggestion of drawing people to the archives makes a lot sense.

Jeff O’Brien, among panelists, speaking on social media and other forms to reach audiences

In my next blog, I will continue with this theme of using different tools to highlight archival collections by highlighting one particular example. See you later!